VNS Partners

For partners

Your clients' churn shows up in your work first.

Accountants, fractional CFOs, fractional CROs, and fractional sales leaders see retention problems before anyone calls a CS leader. Here's how we work together.

Who we partner with

Accountants and fractional CFOs

Listen forNRR under 100%, CS payroll growing faster than ARR, a board or investor asking for retention metrics, or diligence prep.
Lead withRetention Diagnostic

Fractional CROs

Listen forRenewals run by AEs or account managers, no post-sale owner, or forecast surprises at renewal time.
Lead withRenewal Engine Build

Fractional sales leaders

Listen forNew customers churning in year one, commission clawbacks, or nobody owning the account after the sale.
Lead withRetention Diagnostic

CS platform implementation partners

Listen forA client buying Planhat, Gainsight, or Totango with no health model or journeys designed.
Lead withScaled CS Build

Three ways to work together

Pick the level of involvement that fits your practice.

Refer

10%

You make a warm introduction. We sell, contract, and deliver. You earn 10% of the fees we collect in the first 12 months.

Co-sell

15%

You position the offer inside your engagement and join the discovery call. Each of us works under our own agreement. You earn 15% of fees collected in the first 12 months, or we trade referrals instead.

Subcontract

Your rate

You hold the client contract and the relationship. We deliver under your name, with a mutual non-solicit.

  • Referred clients pay the same price as everyone else.
  • Fees are paid monthly, as the client pays.
  • Introductions are protected for 90 days once registered with us.
  • CPAs: we provide the written client disclosure that professional rules require. Where referral fees aren't allowed, such as for audit and review clients, we trade referrals instead.

Partner tools

Spot it, ask about it, send the link.

Three questions to ask a client:

  • Do you know which renewals in the next two quarters are at risk?
  • Is CS headcount growing faster than revenue?
  • Who owns a renewal from 120 days out?

Your referral link. Send clients to the free scorecard with your firm's name attached, so we can credit the introduction:

vnspartners.com/assessment.html?ref=your-firm

Become a partner

Industries, company sizes, and the problems you usually see.
  1. We reply within two business days.
  2. A 20-minute call to compare the clients we each serve.
  3. A one-page partner agreement, so fees and introductions are clear from the start.

Prefer email? sean@vnspartners.com